Collection: Construction

Brand Identity for DIRALUX

A Hardware shop sells tools, equipment and other supplies used in home life and activities like gardening. These tools and equipment help in building complex products in our everyday life.Hence, the Hardware Shop is usually a place where much interaction occurs with the client, where he will be greeted and guided during his customer journey on which equipment will best suit his needs, which tools are better for a specific project, etc.

For this client, Diralux, we wanted a minimalist version of the letter D, giving us the impression that the hardware employee is waving at us, instilling confidence and trust. The shapes used within the logo represent all the possible tools, equipment and items which Diralux sell to help us in our different projects in our daily life.